At Mobsuccess, the protection of your personal data is a priority.
When browsing our websites
or when exposed to our technology suite for the purchase of advertising space and the dissemination of advertising campaigns, we may collect your personal data.
The purpose of this policy is to inform you about how we process this data in accordance with Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the "GDPR") and French Data Protection Law No. 78-17 of 6 January 1978 (together the "Applicable Regulations").
We use the legal basis of legitimate interest for some of our processing. You can find the Legitimate interests assessment here.
When you are exposed to our technology suite for the purchase of advertising space and the dissemination of advertising campaigns,
In practice, this means that we determine together the terms of the processing of your personal data in the context of these advertising campaigns. However, Mobsuccess remains your point of contact for any request relating to your data as well as for any request to exercise your rights (see below).
We have appointed a Data Protection Officer (DPO), whose contact details are as follows:
Ms Viktorija Jankovskaja
Mobsuccess, 25 rue du 4 Septembre – 75002 Paris, France
Personal data is data that makes it possible to identify an individual directly or by cross-checking with other data.
According to our various services, you will find below, on what legal basis, for what purposes and for how long we retain your personal data.
As part of this processing, Internet users are exposed to advertisements when browsing on mobile applications. Advertisements may or may not be personalised, depending on the consent given via the mobile application. Advertisements may be incentivised, i.e. the Internet user exposed to the advertisement may receive a reward for watching the message in its entirety, answering a question or clicking on the advertising message.
In order to deliver these advertisements, we may either use mobile application broadcasters directly, or go through intermediaries that are themselves linked to broadcasters. These broadcasters and intermediaries then act as data processors of Mobsuccess when they collect your data.
As part of this data processing, the recipients of the data are: the Advertiser, the broadcasters /intermediaries and, where applicable, the Advertiser's Mobile Measurement Partner ("MMP").
As part of this processing, we use the programmatic advertising system known as "RTB" to deliver the advertisements of our Advertiser.
In this context, when an Internet user browses the internet and advertising space is available, we receive a call for tenders from the publisher who owns this available space ("Bid Request"). The Bid Request is accompanied by information about the Internet user (in particular if they have given their consent to be exposed to personalised advertising, see Article "How do we obtain the consent of data subjects?"). Based on this information, we choose whether to bid or not. If the bid is won, the advertisement of our Advertiser is displayed.
As part of this processing, the recipients of the data are: the Advertiser, the broadcasters (data processors in charge of data collection), the performance measurement providers (ADSQUARE, KAIROS) and the MMP.
This processing consists of the creation of user profiles in order to best personalise the advertising according to the information collected on the user. Profiling is carried out using data from Bid Requests as well as data that we purchase from partners (Singlespot and Madvertise).
We also create audience segments, i.e. groups of people that have similar characteristics. Data about you may be used to determine which segment you belong to and to enable us to deliver tailored advertising to each segment.
We can also use a segmentation provider (Adsquare).
As part of this processing, Mobsuccess uses third-party advertising agencies : Facebook, Google (which includes advertisements on Youtube and Waze) and TikTok to deliver advertising campaigns.
The recipients of the data are: the Advertiser, the advertising agencies (Facebook, Google, TikTok), as well as the performance measurement providers (integrated into the advertising agencies).
As part of this processing, we do not retain any personal data. The processing is carried out directly on the media of the advertising agencies.
As part of this processing, we use service providers (Kairos and Adsquare) as well as advertising agencies (Facebook, Google, TikTok), in order to measure the effectiveness of advertisements intended to encourage Internet users to go to the store (drive-to-store). The service providers will therefore make it possible to identify Internet users exposed to the advertising and who have visited the store or the identified points of sale and to derive performance statistics from this.
The purpose of this processing is therefore to measure the performance of advertising campaigns and the legal basis is the consent of the users concerned.
The recipients of the data are the Advertisers, the advertising agencies (Facebook, Google, TikTok), as well as our performance measurement partners (Kairos and Adsquare).
As part of this processing, we analyse our clients' market using several criteria. In particular, we analyse the competition, draw up catchment area statistics, and measure location-based performance. Our goal here is to help our clients get a better perception of the market in which they operate. To do this, we purchase data from our partner Singlespot.
We do not send any personal data to our clients, only aggregated data in the form of statistics.
This processing corresponds to the personal data collected on the Websites of Mobsuccess and its commercial brands Widely and Farly on which we present our services and our business.
Mobsuccess is registered with the IAB Europe as a "Vendor" and participates in TCF v.2.2 (Transparency & Consent Framework) in order to obtain the consent of Internet users on the various media used to deliver advertising campaigns via consent collection banners.
Consent is given in the form of a character string in the format defined by the IAB called "consent string". We only process the personal data of Internet users who have consented to the purposes relevant to the processing carried out.
Mobsuccess thus ensures that it complies with its IAB Europe specifications and policies. The Mobsuccess identification number in this context is 663.
As part of the processing related to the dissemination of advertisements on applications and RTB, Mobsuccess relies on the legal basis of legitimate interest for the following purposes :
The legitimate interests pursued by Mobsuccess are therefore those of (i) being able to carry out its activity and (ii) securing its activity and the services it offers to its clients. These interests are lawful, necessary and do not conflict with the reasonable expectations of the data subjects. Mobsuccess complies with IAB Europe's policies and for more intrusive purposes (such as targeted advertising), we chose consent as the legal basis. Mobsuccess has also taken care to document the legitimate interests pursued.
Your data are stored on the servers of the following companies :
In both cases, we have selected servers located in the European Union, in France and Germany.
As part of our activity, your data may be transferred to processors or partners located outside the European Union. The transfer of your data in this context is secured in the following way :
You have the following rights over your personal data :
You can exercise these rights by writing to our DPO at the contact details mentioned in Article 2 of this policy. We may ask you to provide us with additional information or documents to prove your identity.
For more information on cookies, we refer you to our Cookie Policy.
The personal data we collect are linked to the advertising identifier (MAID).
Each mobile phone has its own advertising identifier that allows advertisers to deliver targeted advertising.
Android and Apple allow mobile users, in the settings, to control their privacy which makes it impossible to link their advertising history to their future browsing activity. You can deactivate and reset your advertising identifier at any time if you no longer wish to receive targeted advertising:
On iOS: go to "Settings", then to "Privacy and security", then to "Tracking" then disable "Allow app tracking requests". Only applications authorised to follow you will be able to access your advertising identifier;
On Android: Go to "Google Settings" (or "Settings" then "Google"), then "Ads".
You will probably receive the same number of advertisements but they will be less relevant.
Instructions for limiting advertisement tracking on iOS: https://support.apple.com/fr-fr/HT205223
Instructions for disabling targeted advertising on Android: https://support.google.com/ads/answer/2662922?hl=fr
We reserve the right to amend this charter, in whole or in part, at any time. These amendments will enter into force from the publication of the new charter. Your use of the Solution following the entry into force of these amendments will constitute recognition and acceptance of the new charter. You are therefore requested to regularly review the latest version of this policy. Nevertheless, we will keep you informed of any significant changes to this privacy policy.
This charter will enter into force on 01st of November 2023.
1.What is a Cookie ?
During your browsing on internet (desktop or mobile), cookies, pixels and other tracers (hereinafter collectively referred to as “Cookies”) are placed on your browser or your terminal.
Cookies are often encrypted small lines of text that are stored in your web browser. They are created when a user’s browser is loading one website: this website sends information to the browser which creates a text file. Each time the user is visiting this website, the browser retrieves this file and sends it to the website’s server. Thus, each time you visit the site or application, the browser is recognized.
The deposit of these Cookies is likely to allow us to access your navigation data and / or personal data concerning you.
2.Types of Cookies
Technical and functional Cookies
Technical and functional Cookies (Cookies that are strictly necessary) are Cookies needed for the proper performance of our websites, in order to facilitate your browsing and to carry out some of the functions.
For example, a technical Cookie can be used to check the quality of traffic and to ensure that it is not generated by a robot.
We use the following technical and functional Cookies:
Name Function Storage period
CRAFT_CSRF_TOKEN functional 18 minutes (session duration)
PHPSESSID functional 18 minutes (session duration)
tarteaucitron technical (keep your choices regarding third-party cookies) 1 year
email technical (remember your connection to our platform) 1 year
password technical (remember your connection to our platform) 1 year
log technical (check the traffic quality, detect fraud) 1 year
Other Cookies
Advertising Cookies can be created not only by the website users are visiting, but also by other websites or applications which provide advertisements, announcements, widgets or any other element on the displayed page.
These Cookies can in particular be used to personalize and measure the performance of advertising or to carry out advertising targeting.
Social network Cookies may be created by social networks for purposes of enabling web designers to share their website content on said networks. These Cookies may be used by social platforms for purposes of tracking net surfers’ visit on the relevant website, whether they use or not these Cookies.
These Cookies allow users, for example, to share content from the websites concerned, their opinion or their use of these sites by clicking on links such as “like” and “share”. These Cookies can also be used to track user navigation.
Furthermore, we invite you to check the privacy policies of the social networks that created these Cookies, in order to be acquainted of the purposes for which they use the browsing information they collect through these Cookies, as well as of the procedures for exercising your rights with these networks.
Analytical Cookies allow us to measure the number of visits, the number of page views and user activity. If necessary, they can collect your IP address to determine the city from which you are connecting. Analytical Cookies allow us to generate traffic and navigation statistics in order to improve our performance. These Cookies also identify navigation problems and ultimately resolve them.
We can use advertising, social network or analytical Cookies. You will be informed of this on your first visit to the web page using these Cookies. You will then be invited to accept or refuse them in accordance with the procedures described below.
3.Your Cookie preferences
Some Cookies do not require your consent, such as technical and functional Cookies which are strictly necessary for the operation of our Solution.
All other Cookies require your consent. These are advertising, social network or analytical Cookies. You can freely choose to accept or refuse the use of these Cookies.
You can accept these Cookies, refuse them and, depending on the sites and applications, modify your preferences at any time while browsing by clicking on the link provided for this purpose.
It is also possible to configure your browser to accept or refuse certain Cookies.
Each browser offers different configuration methods, some examples: